Culture and diversity

We operate in one of the world’s toughest marketplaces, and we lead the way because of the extraordinary mix of people who choose to join us.

And when we say ‘mix’, we mean it. Because, despite our scale, our people routinely share their skills and knowledge to get the best results – whatever their job and wherever they’re based. Ours is a culture of pure collaboration, and it’s the reason we’re as strong and successful as we are.

Culture and diversity

Our culture

Growing responsibly is our ultimate goal. We’re committed to tobacco harm reduction, protecting the environment and applying exemplary corporate conduct in our markets and supply chain. Such efforts have kept us in the Dow Jones Sustainability Index for 13 years. It’s this strong legacy that provides many of our people with a compelling reason to work here.

Unprecedented opportunities to shine are another. We offer clear, exciting, often international career paths and we believe in developing leaders from within our stretching yet supportive work culture. However far you want to go, we’ll give you the tools to help you get there.


Few companies are as naturally diverse as BAT. It takes a truly varied and vibrant workforce to serve customers in over 200 markets. That’s why we hire people from so many backgrounds and all our employment decisions are made without regard to things like race, gender, age, social class, religion, smoking habits, sexual orientation, politics, disabilities or marital status.

Each individual brings their own unique perspective, their own skills and experiences, and their own energies and passion. It’s these differences that make us as strong as we are, and which allow us to understand what really matters to our consumers around the world.

But we can be better. In particular, we’re focused on getting more women into roles that influence the direction we take as an organisation. We’re increasing workforce representation, too, with people from many more nationalities securing senior management positions.

Ultimately, we make decisions based on merit, because we only want to recruit the best. So while we’re constantly trying to become an ever more diverse and inclusive organisation, talent will always be our first consideration.