Functional areas


You can find out more about the four areas by scrolling down the page. But whichever one you choose, the programme starts with a front-line, field-based, commercial challenge. Meeting consumers’ needs sits at the heart of what we do. So it’s crucial that you understand what this part of the business is about, and prove you can deliver real, commercial results.

The specifics will vary depending on your region and the functional area you join. But wherever you’re based and whatever your position, this first role will give you a vast amount of practical, hands-on experience in an incredibly short space of time, that will serve you well as your career unfolds.
What we do

Finance at BAT is far-reaching, influential and strategic. Our finance managers are part of the decision-making team - we don't just set budgets and report results. We are business partners who are consulted and involved in advising on resource allocation of brand investment; evaluating and improving returns and, of course, in managing the delivery of consistent profit growth to the Group’s shareholders.

We’re decision makers operating at the heart of a multi-million pound global business, working in partnership with different functions to help improve returns and deliver consistent profit growth.

What you’ll do

Once you’ve gained experience from your commercial challenge in one of our end markets, you will have numerous opportunities to further develop your career by working in Corporate Finance, Corporate Tax, Treasury, Audit, Mergers & Acquisitions or in one of our regional finance shared service centres.

What we do

Global horizons. Iconic brands. Intense competition. Complex regulatory challenges. This is what makes BAT one of the world’s most exhilarating marketing organisations. Our teams use innovative brand initiatives to delight adult smoker consumers, build loyalty and keep us out in front.

What you’ll do

Over 12 months, you’ll learn trade marketing fundamentals from your field-based commercial role and move on to roles covering brand positioning, brand authorship, consumer dialogue, account classification, strategy planning and market tracking. Then you’ll be ready for one of the following areas:

  • Brand Marketing – see how brand positioning and authorship fit into the wider creative process as you help develop our campaigns. You’ll get to work closely with our agencies from brief to campaign execution and follow-up brand activities.
  • Trade Marketing & Distribution – learn how to work with our retail and wholesale customers, market to shoppers, and optimise our routes to market.
  • Strategy Planning & Insights – learn the research tools and insights behind our decisions; the competitor analysis that informs our market knowledge; and the planning processes that keep our brand activities on track.
  • Next Generation Products - Learn about how we are developing less risky alternatives to conventional cigarettes to address the public health impact of smoking. Work with scientists and regulators to promote the next generation of products and advocate a regulatory approach that puts consumer safety and product quality first, while encouraging the growth of new less risky nicotine products.
What we do

HR really comes into its own in a people-focused organisation like ours. With 50,000 talented people to look after and thousands more to attract, our approach to HR is as progressive as it gets.

Our global HR teams provide world-class expertise and support across Global Talent Acquisition, Leadership Development, Talent Management, Organisational Effectiveness, Reward and Industrial Relations.

What you’ll do

You’re in for a busy year. Through your commercial challenge you’ll develop a key appreciation of the role that a large part of our workforce undertakes. But that’s just the start; we want you to fully get to grips with the strategic nature of HR. After that, you’ll be well prepared for a career in any one of the following areas of HR: Generalist, Attraction & Recruitment, Performance & Learning or Organisational Effectiveness.

Meanwhile, we’ll give you all the management training you need to develop your commercial awareness and leadership skills.

What we do

We operate on a staggering scale globally. Our factories across the world make nearly 700 billion cigarettes a year. Plus we have factories making cigarillos, roll-your-own tobacco, pipe tobacco and smokeless snus. At every stage of Operations, we use innovative thinking and the latest technology to deliver the best results for our customers and our business.

What you’ll do

Taking your experience from the commercial challenge, you’ll get to build your knowledge of the range of BAT Operations, and you’ll have some great business areas to choose from:

  • Leaf (buying tobacco from farmers)
  • Plan (balancing supply with demand)
  • Logistics (managing supply chain flow and strategy)
  • Product Innovation (working with Marketing & Sales and R&D to introduce new products)
  • Make (manufacturing)
  • Procurement (focusing on innovation, smart spending and quality partnerships)
  • Service (understanding customer needs to put them at the heart of Operations)
Brochure : What are you made of?
For more information take a look at our graduate brochure.
Download brochure